History of the model
The business first kicked off in 2001 with the name; A Gift of Life is Believing trading as A Gift of Life is Believing, to operate support groups and exercise sessions. The founder, Karen Gatt then published her first book, The Clothesline Diet which was released in 2002. The success of her sessions, inspired the publishing of her 2nd book The Clothesline Diet Club. This also inspired a name change to the business in 2003, registered as The Clothesline Diet Club, trading as The Clothesline Diet Club. A Gift of Life is Believing was then de-registered and the business transferred over to The Clothesline Diet Club.
In 2010 The Clothesline Diet Club was finally registered as a company, in order to carry out business in the U.S.A and to expand services in Australia.
From 2001 to 2011, the support groups and exercise sessions saw more than 12,000 people pass in and out of the doors.
From 2011 to 2015, the company primarily traded book sales throughout Australia and U.S.A. During this time, the Director; Karen Gatt became a personal trainer and started training individuals one on one, but clientele grew to the point that a facility was required, instead of home gyms and hiring halls.
In 2015, The Clothesline Diet Club opened its first own weight loss facility. Since opening, the club has seen more than 180 clients sign up to memberships. It has also provided an environment where people whom may be overweight or obese, feel comfortable to exercise without feeling intimidated or embarrassed. The club has seen some amazing results and continues to do so.
The main mechanics of the club is the strategic placement of gym equipment for the purpose of conducting circuit classes. It contains an outer ring/circle/rectangle containing cardio equipment, and inner ring/circle/rectangle containing strength training equipment and an inner section for core training in 3 minute intervals. No heavy weights are used, so no body building or weight lifting. The facility also provides many instructors led classes such as Zumba, Body Combat, Thai-Bo, Meditation, Nutrition classes etc. It is purely focused on people losing weight and becoming fit and healthy.